When I first looked at the Cal softball field I was amazed that a team of such high caliber as Cal would be playing on such a field. The surface itself and the field walls are all top tier, but the stadium itself is a good representation of why not many fans attend Cal softball games. Cal is undergoing two massive construction projects at the moment. They are in no position to take on another such as the renovation of the softball field. However, the field is so rudimentary that the overhaul of it would not be difficult.
The profile of the Pac-10 is on the rise and Pac-10 softball is known as the best in the country. The Cal softball team has a lot of stock to offer in the way of alumni and notable current team members. These aspects make the Cal softball team a target for media coverage. The University of Washington softball team drew large amounts of coverage because of their high profile pitcher Danielle Lawrie - Cal has Valeria Ariotto. Not only is she an All-American pitcher, but she is also a member of the USA Futures team. Her Cal teammate Elia Reid is also a member of the US Futures team. These players are a good profile for the Cal softball team to use to attract TV stations for broadcasting.
I believe this renovation is well within the reach of the Cal Athletics department when they get out of the shadow of the current projects they are undertaking. I really enjoyed looking at all the marketing and fundraising possibilities for the Cal field.
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