What areas of expertise are you developing? Select one and note the key challenge as you see it and suggestions for innovation.
After the iSports system analysis report I developed a keen understanding of three systems in place at Cal and how they help or hinder day to day work in the athletics department. This assignment was very useful to me because I spoke with a number of coaches and sports assistants about how they use the various systems and where they think these systems need improvements.
What frightened me after this assignment was the ways in which technology is being used to regulate athletics. Regulation is a good thing because it ensures that everyone is playing by the same rules and being held accountable. However; the regulation within the NCAA is growing at an outrageous rate and technology is only helping this growth.
Efficiency is what can be achieved through technology and areas where efficiency can be improved is often the result of system profiles. I am developing an eye for improved efficiency. In my daily internship I have been corrected a few times by my supervisors who have shown me more efficient ways to go about my daily tasks. This has helped greatly improve my productivity as well as my ability to spot areas for improvement in other tasks.
I have also been working on my writing throughout the year. I have been developing many different styles of writing this year. There is a different tone of voice you have to take with your writing depending on to whom you are writing. Scripts for Cal on air personalities can be more light hearted and playful. When speaking to fans it’s important to create excitement as often as possible while ensuring that priority is given to the correct event. I have been asked to write letters to professors on behalf of coaches and their players - this is an essential skill. As a professional in college athletics you must never forget that professors are essential to the growth of your student-athletes. However; if you acquiesces to everything a professor asks for you will lose the importance of athletics - it’s a fine line that must be walked daily in college athletics.